Kediri – PT Jaminan Kredit Indonesia (Jamkrindo) organized a coaching clinic themed "Creative Digitalization Strategy: Building a Strong Digital Footprint" in Kediri on Tuesday, October 24, 2023. The event aimed to encourage the UMKM (Micro, Small, and Medium Enterprises) sector to continuously adapt and innovate in response to technological developments by creating a solid digital presence.
The event was attended by key figures including Bambang Priyambodo, Head of the Cooperatives, Micro-Enterprises, and Manpower Office of Kediri City, Syaifuddin, Head of Cooperatives and UMKM of Kediri City, Andi Ina Ariyanti, Branch Manager of PT Jamkrindo Kediri, and Adhitya Noviardi, Founder of Mitme.id. Around 120 UMKM practitioners participated in the coaching clinic, where Jamkrindo emphasized the importance of brand awareness in the face of fierce competition in the digital era.
Andi Ina Ariyanti, Branch Manager of PT Jamkrindo Kediri, highlighted that UMKM owners who wish to adapt to the digital age can no longer focus solely on sales and price competition but must also consider the value of their brand and products. "We hope today’s training will benefit the business development of UMKM practitioners," she said.
On the topic of digital service transformation, Andi Ina explained that, as Indonesia’s leading credit guarantee company, Jamkrindo continues to innovate by enhancing financial accessibility for UMKM and cooperatives through the ‘UMKM Layak’ marketplace guarantee. This platform includes features such as business condition assessment, facilitating access to financing, training and mentoring for UMKM, UMKM sharing materials, discussion forums, and business training information.
“Through various mentoring activities, Jamkrindo is fully committed to improving the capabilities of UMKM businesses. We also appreciate the support from both the Central Government and Local Governments, who are consistently committed to empowering UMKM,” she added.
Bambang Priyambodo, Head of the Cooperatives, Micro-Enterprises, and Manpower Office of Kediri City, praised the digitalization competency enhancement training for UMKM in Kediri. He saw the coaching clinic as an opportunity for local UMKM to thrive and survive in the digital era. With these new skills, UMKM in Kediri can optimize their potential and open new doors in the digital world.
“This is a form of appreciation and a good collaboration to build UMKM competencies. We hope this is not just a one-time event but a sustainable one. With the knowledge provided to UMKM, we hope their businesses will become more successful,” he said.
Adhitya Noviardi, founder of Mitme.id, explained that the coaching clinic series will be conducted twice: once online and once offline. The coaching clinic is expected to lay a strong foundation for UMKM in Kediri to enter the digital era with confidence and the skills needed to compete in an increasingly complex global market. “We are confident that with the knowledge and skills gained from this training, UMKM in Kediri will become more resilient in facing the challenges of the global market,” he added.
About Jamkrindo
As a credit guarantee company under the Indonesia Financial Group (IFG), Jamkrindo offers a wide range of products, including both program-based and non-program-based guarantees. These include guarantees for KUR (People's Business Credit), KMK (Working Capital Loans) in the National Economic Recovery (PEN) Program, general credit guarantees, micro-credit guarantees, construction and procurement credit guarantees, goods distribution guarantees, surety bonds, bank guarantee counter guarantees, customs bonds, and supply chain financing (invoice financing), among others.
Corporate Secretary of PT Jamkrindo
Aribowo
Email: [email protected]