Perum Jamkrindo received the The Best Marketing Award in the Financial and Hospitality sector, specifically in the Corporate Marketing BUMN category, at the BUMN Branding & Marketing Award 2018 event held in Jakarta on Wednesday, November 21.
Randi Anto, the Director of Perum Jamkrindo, stated that the company continues to innovate and develop its products for the benefit of MSMEs. "This award motivates Perum Jamkrindo to keep innovating, developing products, and marketing them for the benefit of MSMEs in the future," said Randi Anto after receiving the award.
Perum Jamkrindo has received the BUMN Branding & Marketing Award every year, including this sixth time. The event was organized by BUMN Track, supported by Arrbey Consulting and Rumah Perubahan, with the theme this year being "Seizing Opportunities in the Industry 4.0 Era Through Strengthening Indonesia’s Brand."
Building on the success of previous years' events, the results of the BUMN Branding & Marketing Award are expected to reflect the future direction of BUMN management, which should be more aggressive, competitive, efficient, and modern. Each BUMN participant undergoes a judging process with presentations and interviews before the panel of judges.
The BUMN Branding and Marketing Award remains an eagerly awaited event among BUMN companies. The credibility and expertise of the judging panel make the event even more prestigious and a benchmark for the BUMN community.