PT Jamkrindo has received recognition for its excellent performance in marketing activities. Jamkrindo won the Bronze Winner award in the category “The Most Promising Company in Strategic Marketing” at the 2020 BUMN Marketeers Award.
The award ceremony was held virtually and attended by Jamkrindo’s Corporate Secretary, Abdul Bari, on September 16, 2020. This is not the first award Jamkrindo has received. Since 2018, Jamkrindo has been recognized at the BUMN Marketing Award event.
Jamkrindo's President Director, Randi Anto, stated that the award serves as motivation to enhance effective marketing strategies in managing products, brands, and customers. With a service network spread across 9 regional offices, 56 branch offices, and 16 service unit offices throughout Indonesia, Jamkrindo is ready to provide the best services to its business partners. "This award will serve as motivation to perform even better, especially in implementing marketing strategies and providing the best services," said Randi Anto.
The 2020 BUMN Marketeers Award was the 8th edition of the event. With the theme “Seize the New Normal Momentum, New – Next – Post,” the event was opened with speeches by the Minister of State-Owned Enterprises, Erick Thohir, and the Governor of DKI Jakarta, Anies Baswedan.
In his speech, Minister Erick Thohir urged all BUMN companies to be innovative during the pandemic to support the national economy. “Since March 2020, Indonesia has faced serious challenges. BUMN, as one of the pillars of the economy, must show creativity, innovation, entrepreneurship, and leadership to help mitigate the health and economic impacts of the pandemic,” said Minister Erick.
The Founder & Chairman of MarkPlus, Inc., Hermawan Kartajaya, explained that the primary goal of this award is to encourage BUMNs to prioritize creativity, innovation, and entrepreneurship principles in improving competitiveness, especially during the pandemic. These factors became the criteria for evaluating the award winners and how these factors helped businesses undergo digital transformation.
BUMNs were evaluated by a jury consisting of top executives from private corporations, members of the Indonesia Marketing Association (IMA), the Jakarta Chief Marketing Officer (CMO) Club, and the Indonesia Council for Small Business (ICSB). The selection process took place from July to September 2020 and involved various BUMN companies and their subsidiaries. The overall evaluation was carried out directly by the jury from the Indonesia Marketing Association (IMA).
PT Jamkrindo is a guarantee company that is currently a member of the Indonesia Financial Group (IFG) holding, with its parent company PT Bahana Pembinaan Usaha Indonesia (Persero). As the largest guarantee company in Indonesia, PT Jamkrindo is committed to providing guarantees for banking partners and non-bank financial institutions.